ANIA has developed ‘Alfridge Challenges’ cooking TV tutorials for young people, to promote positive dietary and lifestyle habits among children and their families. This TV campaign, signed by ANIA, has been supported, validated and endorsed by UDA (French Federation of Advertisers), ARPP (French advertising self-regulatory organisation) and several ministries (culture, sport and youth, agriculture, health and national education)*. Nine episodes have been produced and broadcasted on all French TV channels, encouraging children from 8-12 years to prepare balanced recipes and contributing to healthier eating habits.
*A “Food Charter” was signed by ANIA, the UDA, ARPP and different ministries (culture, sport and youth, agriculture, health and national education) in 2009 and renewed in 2013 for five years.
