Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful.
To this end, FoodDrinkEurope members have developed marketing initiatives that support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised.
Our members are working through national self-regulatory pledges and as well as strict adherence to national, regional and European regulatory frameworks such as the European Commission’s Audiovisual Media Services Directive.
